SEO & Online Marketing

A change is coming!

Search engines have come a long way since they opened up the internet a couple of decades ago. The growing A.I. emergence, the mad political environment, Fake news algorithms and misleading official corporation statements all signal that change is coming. Keeping the focus on long-term SEO strategies will keep you competitive for the near future.

Google announced that searches on mobile devices had exceeded Home and Work PC’s search inquiries on a worldwide report. This has been a growing trend, although Google has not provided a recent official statement. Web pages and web sites that fail to work on mobile devices may soon become invisible to search engines.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO & structured-data

Search engines work hard to understand the content of a website. Now changes need to be made to websites by providing explicit clues about the meaning of a page to Search engines by implementing structured data on your web page. Structured data is a standardized code format for providing information about a website and classifying the page content.

Structured data is easily searchable by basic algorithms. Examples include spreadsheets and data from machine sensors. Unstructured data is more like human language